How to choose the right theme for your Shopify store
The time doesn’t remain the same. In the past it was not easy to start a lucrative business. But now, just with a few clicks and simple optimization tools you can easily launch your online business. The time is evolving and requirements are also changing with the passage of time.
There are several online stores in the world of eCommerce. Many of them are earning less than $1000 per year and there are also some selective stores that are earning more than $10million. This is up to you, how to be the best in the rest.
If you are using Shopify for your online business journey and you are thinking that your store would be the best store in the crowd of billions of ecommerce stores, why not?
Yes, you can build a successful online business by using the Shopify platform. It begins with the selection of the right theme. Many people think that an aesthetic look is enough in the selection of the right theme but they are absolutely wrong. Please don’t waste your money and for just an aesthetic look of your store also check functionality and other things. Now I’ll tell you about the five most important steps which are necessary for the selection of the theme for your Shopify store.
Step 1: Figure Out Your Top 3 Features
During the selection of themes please not only focus on the aesthetic look. Make a layout of some features in your mind and search your theme in themes store according to those features. Features should be user friendly like a navigation menu, zoom in feature etc. Most of the people only care about the look and neglect the importance of features and they not only tease by it but also their customers put off from there store. Users need functionality and if you will not care about it they will not care about you and your business will flop. So try to improve functionalities and make ease for your customers.
Step 2: Choose according to your budget
Whenever you go to the market to buy anything you always care about your budget and make purchases according to the range of your budget. During the selection of shopify themes, do the same. The prices of shopify themes vary from free to $200. Yes! There are also free themes available for your shopify store that really helps you in the launching of your ecommerce business.
But we all know that we only get what we pay for. Yeah free themes have limited functionality so for better features we have to purchase themes for our stores. As we discussed above, functionality is important so we cannot compromise it. Premium themes are not only user friendly but also they are SEO friendly and full of features. So during the purchase of the theme keep your budget and functionalities in your mind and make purchases according to your range and requirement.
Step 3: Featured Images
No doubt functionality is most important but the featured images have a certain level of importance in your theme. Because the look of your store will put the first impression of your store on your customers so we cannot neglect the importance of the beautiful look of the store on which a carousel is applied and beautiful pictures are moving on it.
Many of the stores attract their audience with the beautiful look of their stores. They use featured images that provide an overview of the store, products and offers. This eye-catching effect engages the audience with the store and they make purchases from the store. So the use of featured images with outstanding functionality increases the chances of success of the business. So choose the theme with appropriate functionality and select eye-catching featured images and use them in an effective way.
Step 4: Consider how many products you are going to sale
During the visit to the theme store, we saw that every theme has a certain size of the catalogue. So if you are going to sell a single product like a software product or any kind of other physical product then a single page theme is a very good option. You can explain everything about the product on the front page. But if you are selling 10 or more than 10 products like 100 or 1000 products then the theme should show a few products on the main page of your eCommerce website and if somebody wants to see more products then they redirect to a certain page where all products are listed according to their collection. This is a good approach for the appearance of products on the front page of your website.
Step 5: Get to know your developer
Now almost all of you have learned how to select the right theme for your Shopify store but there is one piece of advice that we have for you.
Before purchasing a Shopify theme from any platform please check the reputation of the developer. Either he has a good reputation or not. After clearing all things then purchase a theme for your store.
Actually, all people are not good out there. We should be clear whether we are purchasing a good thing from a trusted one or not. That’s why you should keep all things in mind during the selection of the theme.